Healthcare & Wellness
Katalyst works with both domestic and offshore medical device manufacturers to navigate Health Canada and FDA regulatory requirements, necessary to access the North American market.
Our Life Sciences consultants have years of experience, in North America and abroad, commercializing new products by leveraging existing sales and distribution channel relationships and conducting specialized Market Research.
Developing and executing commercialization plans is an essential step in bringing innovations into the light-of-day.
Our services and expertise include accessing applicable government funding such as SR&D tax incentives and navigating FDA regulatory approvals in the US, for both medical devices and pharmaceuticals.
Our specialized Marketing and Advertising services comply with the Pharmaceutical Advertising Advisory Board, (PAAB), and Advertising Standards Canada, (ASC), for both OTC and Ethical drugs.
Case Study — AK98: Evolving home hemodialysis
The objective: as part of a Global team initiative, develop the Global technical, user, and training manuals for the Home Dialysis Device, for Patients and Health Care Professionals (HCPs) both in the In-Centre and Home hemodialysis settings depending on local Health Authority approvals.
Two North American sales channels became apparent through the research. Canada utilizes one device for in-home and another for the In-center population, vis-a-vis Hospitals, Physicians, and HCPs administrating Hemodialysis.
For the US the in-centre machine is the primary device, as they do not have a Home-hemo designation.
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Services delivered
• Market research
• Health Canada & FDA regulatory services
• Sales channel development
• B2B & B2C marketing
• Branding advertising
Case Study - ELASTOMERICS: Portable Therapy Infusion
The deliverable: a National awareness and promotional campaign for the Elastomeric Device, together with the technical, user and training collateral. The primary therapeutic space for this innovative portable therapy infusion system is Oncology. The result: market domination. Baxter leads the way in portable therapy infusion systems.
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Services delivered
• Market research
• Regulatory, PAAB and ASC services
• B2B marketing
• Branding advertising
• Public relations
Case Study — ADVATE: Launching a million IUs
Launching ADVATE Hemophilia therapy into Canada.
Kaleidoscope was given the responsibility for developing the collateral for launching Baxter Canada’s ADVATE across Canada, to both Physicians and Caregivers, Patients and the various Hemophilia organizations.
KVE worked closely with the Global Head Office to give the Brand a Canadian presence. Working with Key Opinion Leaders in the HCP community, and the regulatory bodies, unique and custom promotional concepts were tested and approved.
Kaleidoscope’s creativity and understanding spanned two campaigns and introduced two versions of ADVATE across Canada.
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Services delivered
• Market research
• Regulatory, PAAB and ASC services
• B2B marketing
• Branding advertising
• Public relations